Saturday, January 19, 2013

What's in a name?

While at the North American Auto International Auto Show today in Detroit, I couldn't help but ask myself "why?" regarding the Corvette Stingray with LT1 engine. Sometimes, it's best to leave well enough alone in my opinion. Not that there haven't been resurrections that have worked out, but in this case, it just doesn't work. The new Corvette in my opinion is a thing of beauty, modern art, and a serious break from the mold. While obviously sharing DNA with previous Vettes, the Stingray invokes a nostalgic feeling that is no place to be found with this car. Add to that the "LT1," and this pony has been rode WAAAAAY too hard. The LT1's claim to fame was in the early 1970's, though I believe the original was LT-1. In 1992, Chevrolet brought the name back, with it's second generation smallblock. It was cutting edge for the time, with reverse cooling, and great power. To bring the name back yet again is like a worn out movie series that should have stopped after 1 sequel. The new LT1 is the latest and greatest. Better power, better economy, cylinder deactivation, cylinder heads that flow crazy numbers, direct port injection, the list goes on and on. It shares nothing with the 1970 model, let alone the engine from the 90's. While GM did a great job with the new Vette, those in charge of naming couldn't have screwed the pooch any worse. LT1? Stingray? Really? I had just read a few weeks prior that one major problem with the Vette was the average buyer was 60 years old. Your solution is to bring back the Stingray, a name that dates back 40-50 years? According to my math, that's predominately going to appeal to the same age group, or older, and does nothing to address the issue which GM hopes to resolve, attracting that younger buyer. Look for upcoming coverage from this year's show, with perhaps a special entry specifically on the Corvette. It really is a great looking ride, and even though the rear end is a bit too Camaro-ish with a twist, I could live with it.

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