The Big 3 should create a joint effort commercial

Now that the North American International Auto Show is in my review view mirror, a thought had crossed my mind. With all of the exciting product that the Big 3 have on the way, some of which is already out, how about something that to the best of my knowledge had never been done, all three join together for a commercial. No longer are the Big 3 are fighting one another for market share, they are fighting foreign competition. Now I don't propose that they join together for all of their commercials, but one came to mind, one that would be perhaps a once in a lifetime effort.

The Ford Mustang has been a smash hit. More than any other reason, because it has grasped what Americans have longed for over almost 40 years. It is what made American cars stand out in the crowd, the styling, the power, the performance. With few exceptions, most things I listed had been lost over the years. Styling turned bland, performance was an afterthought once pratically everything went front wheel drive, and the excitement was gone.

With the Challenger and Camaro coming to market over the next few years, I propose a teaming up to film a commercial using these three cars. All three are part of a market, which much like the truck industry, foreign competition really hasn't been able to infiltrate. All three cars should be filmed being pushed to the limit. Show all three racing around a road course, show them racing three wide at a make shift drag strip at a closed down airport, show them doing smokey burnouts, and end it with front grill shot of all three with a statement "Sorry it took so long, American Muscle is back!"

Now I realize that some would gripe about promoting non-fuel efficient cars, but the fact is, they all get relatively decent mileage for what they are. The Camaro is predicted to knock down over 30 mpg when it debuts, so I'd say that qualifies as fairly efficient.

I realize that a commercial of this nature will likely never come about, though I feel that such an effort would send a ripple through the industry, with many people taking notice of just how significant these cars are. How they will put a face back on the companies that build them.