Tuesday, March 19, 2013

Detroit Electric returns to build electric sports car

Detroit Electric (1907-1939) has been brought back to life.  The former electric car company, based in Detroit, MI, and owned by parent company Anderson Electric Car Company, has been brought back from the dead by Albert Lam, former CEO of the Lotus Engineering Group.  The new company, revived in 2008, will be HQ'd in the Fisher Building in Detroit, MI.  The company looks to hire 180 people, and start assembly of electric sports cars by August 2013 at an unknown location in metro Detroit.  Annual capacity for the new car will be approximately 2,500 units.  The company will unveil it's car to the world at the upcoming Shanghai Motor Show April 2013.  Let's hope this company proves more successful than the Tesla and Fisker cars out there.  Not that they both seem to be making good products, it's simply that the market just doesn't seem to be there yet to support electric sports cars.

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